What a weird name for a brand, one would say, as really nothing…

What a weird name for a brand, one would say, as really nothing in Second Floor’s name refers to high-end fashion. This said, once one realizes that the brand is the second brainchild of Adriana Bozon, creative director of Sao Paulo based fashion brand Ellus, the chosen brand name starts to make sense.

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Via NOWFASHION, Live Fashion

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